New line of 11″ Sindy fashion dolls planned
Rachel Godfroy Scott – fashion doll designer – was the first to post news of the Pedigree Sindy reveal yesterday, live from Dollycon. Her post appeared on the Vintage Sindy Collectors Group and quickly gained over 100 comments from excited fans.
A new range
Kid Kreations a UK toy producer and Number 1 Toy Retailer in the UK (2015) have purchased a licence from Pedigree Sindy to design and release a brand new Sindy range aimed at collectors. They will be released for sale in 2020 – date to be announced, perhaps at the Olympia Toy Fair I wonder?
UPDATE Paul Gibbs, an avid doll collector who was present for the reveal, shared some extra info “She’s solely aimed at the collector’s market, with high quality fabrics and production standards. Limited to 4,000 of each doll, available online at £80 each. If you buy all six dolls their boxes line up to make a Union Jack background.”
You can sign up for updates at their Sindy Collectors Club website.
I love the reference to the original 1963 range including a striped T-shirt and a black and white houndstooth cape. The faces of these new dolls look very similar to the Sindy girls we saw from the late 70s onwards, but with a slightly more contemporary make-up. The eyebrows look much thicker, matching the current trend for chiseled eyebrows. There are more details and accessories than the 1960s – 1980s dolls which is interesting. I guess production costs must be even lower now – perhaps a digital element adds to efficiency? Logos are so desirable these days and I notice the Sindy ‘S’ appearing more on the accessories.
Change of face – 1986
Part of the excitement about these new Sindy girls comes from the long wait for a new release of the original face.
In the recent past, ‘Pedigree Sindy’ dolls were for sale in Tescos. Which sounds great, but in fact these dolls looked more like American Girl than the original 1963 Sindy doll. They were designed to appear like the very young children they were aimed at, whereas original Sindy dolls were designed to look like young adults. There have been many iterations and developments of Sindy’s face and body over the years, but from 1986 her face was drastically changed and by 1989 it was so close to Barbie’s face that it triggered an injunction from Mattel against Hasbro (the owners of the Sindy brand at that time).
Some collectors remain slightly skeptical about the proposed release, as new Sindy dolls have been promised before but never appeared. To get a new product launched is a huge challenge, and will the collectors market be broad enough to sustain demand for these dolls? Rachel Godfroy-Scott reassured collectors that she’s been working with Kid Kreations at their office, and it’s all systems go at the factory. I haven’t seen an official press release yet though, so I may update this post when I have further details.
So, we’re all excited to see the new line-up and very curious too! So many questions… will the dolls be affordable? Will they have poseable bodies? What will the packaging be like? And will that umbrella really open?!
What do you think of the line-up? Post below.
Were you at DollyCon? Do you have more pics? Post below!
Update 1 August 2019
Melanie Quint (who runs DollyCon UK) has commented below with some very useful additional info. Melanie explains that
“The production dolls will be launched at London Fashion Week in February and sold through Hamleys and online… Yes they have posable bodies and they will be able to wear high heeled shoes. The collectors dolls will retail at £80 . The company producing them are already a doll manufacturer and have a manufacturing base so they are well versed in getting a doll to production.”
Rachel Godfroy Scott’s presentation of the new dolls at DollyCon UK 2019
The video has further information about some of the details on the dolls and YES the umbrella will open!! YAY