IKEA and now

Sindy disco flat pack every girl's dream
80s Twister game slogan the game that ties you up in knots
Were IKEA going for a bit of irony with this?

I went to the IKEA house party on Greek Street in London’s Soho today*.  Loved it! They’ve taken over a whole house and recreated a room from each decade on each floor, starting with the 80s.

Entering the 80s room, I just totally mainlined on nostalgia. It was extraordinarily palpable. Recreated around me was an era I lived through without a smart camera. Moment by moment, lived spontaneously and immediately forgotten. Never revisited until now.  It’s a strange feeling to walk into the re-creation of an era you lived in the moment and haven’t been back to since. The effect was just like sniffing a bottle of the 80s. In fact, if they had worked on the scent in the room, I might literally have teleported back.

I’m a huge fan of IKEA. It’s form and function in affordable harmony. Before that cheap furniture was MFI: tacky, beige, lowest common denominator. MFI never struck out with any kind of aim to fly high and as the Guardian quipped it fell flat on it’s back. IKEA has vision. It sells to millions of people and yet it’s still possible to own a piece of IKEA furniture that none of your friends have. Because they make short run lines as well as classic repeats. I have a slim chest of drawers made from naked wood that I’ve never seen anywhere else. It’s great for storing necklaces, earrings and balled up socks.

IMG_E0634

On each floor of the house is a room from a different decade. They’ve all been styled perfectly and with humour. Next to the disco in the 80s room is a Twister game laid out on the floor with the slogan ‘the game that ties you up in knots’. Perfect, perfect slogan for an IKEA flat pack instruction manual with tangled up people clearly drawn by the same illustrator.

Climb up the house through the 90s, through the present to arrive at the future. Here is a responsive room with a vegetable garden. In 2025 ‘smart assistants’ are less of a novelty and we’ve stopped asking them silly test questions and posting the silly answers on YouTube. Hopefully they’ll be able to tackle aphid attacks and manage sprinkle systems because we don’t have gardens anymore and our living rooms are furnished with lettuce.

IKEA future room vegetable incubator

Likeable. Anything could happen really. Smart assistants would be handy, even essential  for some people. My friend is currently trying to figure out how Alexa or Siri can help her mother who is unable to move after a stroke but can speak clearly.

Postscript

*Actually the IKEA house party was 18 October 2017 – I’ve only just got round to finishing this post. It finished that weekend but if you’re interested, head over to the Geffrye Museum in Hoxton (London UK) as the whole museum is based on the same rooms through the ages premise. With easier access as you move along through the rooms rather than up and down stairs.

Event – So Last Century Sunday 17 September

Happy to say that ShimmyShim will be at the upcoming So Last Century vintage fair in Beckenham, London UK. We’ll be offering greeting cards and pop art prints of microvintage fashion.

So Last Century vintage fair poster in bright pink!

As well as pop art by ShimmyShim, there will be over 40 hand-picked vintage traders selling mid-20th century decor, lighting & design, furniture, West German ceramics, homeware, kitchenalia, brocante, vintage clothes, accessories and jewellery, original 1950s, 60s & 70s travel posters, records, upcycled goods and a whole lot more.

And take a break in Truly Splendid’s Vintage Tea Room upstairs with delicious cakes and scones. There’ll also be top-notch street food, craft beer and excellent coffee alongside more vintage stalls outside.

Sunday 17 September 2017

11.00am – 4.00pm

Entry £3 (or £2 with a flyer, or if you follow @solastc on Facebook, Twitter or Instagram). Children under 16, free.

Venue 28 (next to the Spa and Library)
Beckenham Road
Beckenham
BR3 4LS

How to find us ShimmyShim’s stall will be upstairs.

 

 

 

 

Event – The Big O Festival

big-o-festival-brochure-front-page.png

ShimmyShim will be at The Big O Festival this weekend!

FREE entry

Saturday 1 July 2017
11:15am – 9:30pm

Priory gardens
Church Hill Orpington
Kent
BR6 0HH

How to get there

The festival celebrates suburbia through the decades. It’s billed as ‘Vintage with a Twist’ and will be a celebration of retro delights from the 1940s to the 1980s including caravans, cars and a scooter parade.

Flip through the festival brochure

In keeping with this, I’m going to exhibit a Sindy caravan, Range Rover, pink ‘cadillac’, red sports car, surf buggy and scooter with Sindy in full outfits.

Also I managed to design a new full range of cards this weekend called ‘Man Cards’ and I’ll be selling these along with my ‘On the Rails’ set.

A4 and A3 prints available in easy to carry tubes.